Burger King's decaf coffee has been criticized for its burnt aftertaste. To reintroduce the new formula, we create a limited-time menu, available featuring products infused with decaf. The twist? We play on the burnt and decaf flavors and rebrand it with out of the box products and packaging.

 By launching a limited-time menu featuring decaf-infused items at a few of their highest volume locations, we’ll generate buzz with a trolling twist that plays on the idea of the burnt flavor. The billboard activation ensures that the message spreads quickly, attracting attention from a wide audience.